Social Media

Facebook Start 2018 by Cutting the News Feed for Businesses, Brands & Media

Few hours ago, Mark Zuckerberg, the Founder & CEO of Facebook through his Facebook post announced that his big focus area for 2018 will be to make sure that the time spent by users on Facebook is time well spent.

He plans to start doing that through Facebook’s News Feed, where users will be expected to see more from their family, friends and groups, and less from businesses, brands and media pages. Facebook’s team has been making changes in this direction since the last year.

The CEO of Facebook also announced that this was just the beginning in this direction and in a few months, he plans to connect users even better.

According to the feedback received from the Facebook community, public content (posts from businesses, brands and media) is crowding out the personal moments. The idea of building Facebook is to help people stay connected and bring them closer together, said Mark.

“Research shows that strengthening our relationships improves our well-being and happiness”, added Zuckerberg. Hence, Facebook feel a responsibility to make sure that their services aren’t just fun to use, but also to take care of people’s well-being. As a result, they started studying this trend carefully by doing their research with leading experts at universities and also at their academic research.

Passively reading articles or watching videos, even if they are entertaining or informative, may not be as good as connecting with people we care about. It can be good for our well-being as it makes us feel more connected and less lonely, which correlates with long term measurement of happiness and health, they concluded.


“We built Facebook to help people stay connected and bring us closer together with the people that matter to us” added Mark.

Public content like articles, memes, videos etc. have exploded on Facebook in the past couple of years. Since there are less posts from users compared to public pages there is an imbalance which Facebook is looking to rectify.

The time users spend on Facebook, along with other measures of engagement are expected to drop down after these changes are made. However, Facebook is optimistic; they expect the time users do spend on Facebook will be more valuable, which will be good for the social media community and also for their business in the long run.

Mark concluded by saying that at its best, Facebook has always been about personal connections. And he wants to help make sure that Facebook provides quality time for their users.

So what should businesses and brands do now?

They should focus more on meaningful content that encourages interactions between people, as after this update rolls out, we will see less public content like posts from business and brand pages, and more posts from users in the News Feed.

Zuckerberg has instructed his product teams to focus on helping users find relevant content in order to have a meaningful social interaction. Hence, marketers need to narrow their focus totally towards hitting their target audience and pushing enticing content forward that engages social interactions.

Source: Marcabees, Digital Marketing Agency in Bangalore

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Online Advertisement, Video Marketing

How Influential is Video in Digital Marketing, and a Brief about TrueView Video & Bumper Ads – YouTube Ad Guide

Video Marketing has started to become one of the key tools for marketers in 2017. Experts kept insisting that video marketing is the future of content marketing, but the future has arrived. 61% of businesses have incorporated video as a marketing tool according to a recent study. The interesting fact is that 66% of these companies were not even using videos a year ago. The trend has geared up rapidly.

According to a lot of studies, visuals are much harder to forget compared to our other senses. Add animations, catchy content and they stay in a human brain for a much longer period. Video is one of the most resourceful, versatile and profitable digital marketing tool. Through video marketing, you can increase your search engine rankings, improve click through rates, boost social media content among other activities.

YouTube is the most popular video social media platforms. Popular videos organically generate millions of viewers on YouTube. This boosts their branding massively. However, not everyone can start attracting audiences, plus a business video looks to engage a particular target audience. Hence, we run video ads. Running ads on YouTube are engaging, profitable with successful conversion rates.

Some form of video advertisements is simple while others are complicated. In this blog post, we are going to put some light on TrueView Video ads & Bumper Ads.

TrueView In-Stream Ads

In these type of ads, the video ad plays before, during or after a particular video is being played. For example, if you try to watch a popular video on YouTube, an ad might appear before your popular video starts. A user can opt to skip the video after the initial 5 seconds. So in order to convert a lead, you need to engage them in these 5 seconds which will encourage them to watch further.

Charges: A Publisher has to pay when a viewer watches 30 seconds of the video (or the complete video if the duration is shorter than 30 seconds) or interact with the video, whichever comes first.

You can Skip the 40 Seconds Ad in 5 seconds

This is how the option appears after 5 seconds

TrueView Video Discovery Ads

This format promotes the video in places of discovery. This includes next to related YouTube videos, as a part of search results, or on the Home page of YouTube. The idea is that video discovery ads always invites people to click to watch the video.

So an advertiser needs to create an enticing title and description to lure them into watching the ad.

Charges: A Publisher will only be charged when a viewer chooses to watch the ad by clicking the ad (Pay Per Click).

Bumper Ads

Bumper ads are 6 seconds or shorter videos. They play before, during or after another video. In these type of ads, the viewer doesn’t have the option to skip the ad.

Bumper ads are designed to allow your content to reach more potential customers and increase awareness about the brand. This is a great way to promote precise content with an accurate call to action.

Charges: Cost Per Million Impressions (CPM). A Publisher pays each time the ad generates 1,000 views.

For epic Animated Videos & Video Marketing services, please Contact Us

Source: Marcabees, Digital Marketing Agency, Bangalore

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Online Reputation Management

Significance to Maintain an Online Reputation for your Business & 6 ORM Tips

Online Reputation Management a.k.a. ORM is about maintaining a brand name in the digital world. The reputation of your brand presented affects your business directly. In today’s digital era, with billions of users online, brands don’t have a choice to be online. They need to be online and they have to keep improving or even restoring their name in the market.

ORM counters the negative material found on the internet by either eliminating the threat or addressing it to make a business look credible and trustworthy for everyone. Ideally any business would want to be presented in a positive light with plenty of positive material.

However, there are a lot misconceptions about online reputation management. Some people and even some experts believe that just by monitoring social media, or handling public relations online can help them come out of crisis situations, while others have absolutely no idea how it can impact your business. Social media with its billions of user base is certainly a talking platform for all users, and sometimes a company even faces massive criticism on their product, service or the company itself. However, simply monitoring Facebook posts or Tweets with hashtags aren’t going to restore the balance.

A business should be online to address its customers, potential clients, stakeholders, advisors, fan base and even its pessimists. It should be open to take feedbacks and address them. Although, being open is also challenging. Being open means you need to constantly be aware of everything that is associated with your company and have the judgement on how to engage with it, and this isn’t restricted to just social media. Some critics even go out of their way to harm your reputation. Like this example below:

Marcabees - ORM Blog Image

Here are the 6 tips that you should follow as a brand:
  1. Engaging on behalf of your brand has to be very calculative. Think twice before making a move.
  2. A company needs the right person to handle this responsibility. Ideally a calm and a rational person who has an inside out knowledge about the company.
  3. Delete some feedbacks, reviews etcetera. Even report some sites if you have to. Not every material online has to be responded. Some people just want to drag your business or your product down. No rational argument will settle that. So instead of engaging, simply delete its existence.
  4. Use ORM activities to increase your visibility.
  5. Keep building your customer trust over and over again. Don’t stop thinking of it as a one-time activity.
  6. Build relationships online.

Source: Marcabees, Digital Marketing Agency, Bangalore

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Email Marketing

8 Email Marketing Benefits: A Key Tool for Sales & Marketing

Since its inception, emails have been an excellent medium to communicate business messages, acting as an official mode to connect the business community. Emails became substantially popular in the mid 1970s with the rise of computers to send out digital messages.

Email inbox is the first thing that anyone checks after entering their respective workplace. Hence, it became a popular intermediate for marketers and salesmen, especially in the B2B industry. Marketers and Salesmen started using emails for sales pitches, marketing brands, product launches, advertisements, product demo, spreading awareness among plenty of other things.

Here are some of the benefits for using emails as a medium of communication:

1. Low Cost

Traditional ways to send out communications via posts, or printing out flyers, banners to advertise are much more expensive options compared to sending out emails. Emails are sent for absolutely free of cost.

2. Global Communication

Emails have no geographic boundaries. They have the ability to reach anyone in the world with an email address and an internet connection. This is a massive reach, and is explored efficiently for conducting businesses globally.

3. Email Tracking

One of the key benefits of emails for sales and marketing is that it can be tracked. With plenty of new software today, a sender can easily track the open rate, conversion rate and the click through rate of an email sent.

4. Fast & Precise Communication

Emails reaches the receiver or receivers instantly. This is an outstanding feature for running marketing campaigns, where the marketers intend to create urgency on impact.

5. Bulk Emails

You can send the same message in form of an email to a bunch of people. One of the key features for marketers when they are running a campaign. Marketers can send out the promotional template to thousands of people at the same time. For sales, the same pitch deck for example can be sent to all your existing and potential customers using the bulk email option.

To create attractive email templates, and to send out bulk emails effectively, I would personally recommend MailChimp as an email marketing tool.

6. Convenient Call to Action (CTA)

Marketers use email marketing as a tool to create impulse buying. They present a mouthwatering offer to a segment with a Call to Action (CTA). For example, an email would say “Ray Ban sunglasses are available for a Flat 50% discount for the next 24 hours”, accompanied with a “Buy Now” button.

Since the sender is tracking the email constantly, it gives him a fair idea on his follow up plans too. Also, if a receiver likes what he reads, and wants to respond back, he can conveniently reply to the sender.

7. Emails are easy to create

Email marketing doesn’t require a team to create content or to send it across. Most of them use plain text to create successful campaign recommending that the content is what matters the most.

However, with the availability of latest tools, fancy email templates with colours, videos, images, logos, buttons etcetera can certainly light up an email.

8. Use of emails as Newsletter subscriptions

Many brands nowadays use emails as their main communication method to update its subscribers. Most of the organizations use this to maintain relationships. It also helps in promoting events, products, services among other things. Newsletter subscription emails are a great tool for branding and engaging the people who are interested in the company.

Source: Marcabees

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Digital Marketing Benefits, Search Engine Optimisation (SEO), Website Optimization

Importance of Digital Marketing & Significance of a Website

In today’s age, everything is rapidly shifting to Digital, be it smartphones, wrist watches, workspace equipment or even measurement tools. Hence, identifying Digital for marketing and advertising is the wise move, and investing time and money is the right choice for any business today.

According to the latest research, 90% people go online to seek for information or help to get an idea on any product or service. Clearly indicating the intentions of the current and the next generations. So whether you like it or not, whether you intend to have an online presence or you don’t, your business has already gone online. People are talking about you through social media and searching you on search engines.

Businessmen that ran their businesses through generation are not thrilled to make such a big alteration. Shifting decades old business to online can seem like a long and a tiring task with unnecessary risks. However, it’s not! First of all, having an online presence doesn’t mean that in-store purchases are going to fall. Online presence can only build on those sales and create more business opportunities. Secondly, it won’t seem tough if you take one step at a time, and the first time in the right direction is to create a website.

The main purpose of creating a website is to be available for the people who want to find you. As mentioned earlier, in this digital era, most of the people are likely to go online and conduct a research on the products and companies before they buy or even enter the store. Even if people don’t buy merchandise through your website, you need a website to expose your business, products or services to your potential customers.

Some businesses or brands use websites as a source for branding their business, some use it to generate sales like an e-commerce platform, and some expect to create more store walk-ins. The idea is that creating a website should have an aim, no matter what your goal is. This will help you recognize your call to action (CTA) while creating a new website, which is essential for any business.

Now that we have discussed the significance of creating a website, let’s focus on how people are going to find your website which contains all your business information, products or the services that you provide. Around 60% of website visitors come through Search Engine Optimization (SEO) and Social Media Optimization (SMO).

Search engines and social media platforms are a great source to encourage people to visit your website. However, they have certain parameters when it comes to displaying your business and your website. You can read the top 7 Ways to Make Your Website Search Engine Optimized (SEO) – Beginner’s Guide

After you optimize your website according to the search engines, here are the 5 Best Methods to Market Your Business on the Internet.


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Digital Marketing Benefits, Search Engine Optimisation (SEO), Website Optimization

7 Ways to Make Your Website Search Engine Optimized (SEO) – Beginner’s Guide


Creating a website in this digital era is an absolute necessity. It is a great branding tool to market your business. A website serves as a cost-effective advertising platform that provides global exposure and is accessible from a lot of digital devices.

A website has to be optimized according to search engine parameters to rank better with search engines like Google, Yahoo! & Bing. Let’s take a closer look at the 7 Ways to Make Your Website Search Engine Optimized (SEO)

1. Content

Good content is the most precious asset on a website. The use of words and the way the content narrates your business and products/services is a vital part of your website’s presentation. Search Engines likes Google, regard content as one of the key ranking parameters through their algorithms.

Your website can rank among the top 3 searches or can be blacklisted from search engines based on the content displayed on the website.

2. Allocating Keywords

Keywords are the highlighted words from your website’s content. Good keywords define your business, products/services, mission, vision etcetera. Over the years, webmasters have used keywords as a parameter for their success on search engines. If companies rank according to their target keywords, they are assumed to be successful with their SEO activities.

However, some webmasters have tried to stuff keywords to gain an edge over the competitors and have failed greatly. Keyword stuffing is a fatal activity and can result in bad rankings.

3. Meta Tags

Meta Tags explains a page’s content through snippets of texts. Meta Tags are only present in the page’s code. Meta Tags feed information to search engine bots when they crawl your website. Meta Tags help search engine crawlers greatly to determine what a webpage is all about.

Adding Meta Tags to your website’s code is absolutely necessary to rank better on search engines.

4. URL Allocation

While creating a website, web developers create URLs for each and every page of the website. These URLs are also tracked closely by search engine bots. Like Meta Tags, these URLs also describe the webpage’s information in brief.

Hence, you have to be very careful while allocating URLs, because if you suddenly change the URL, search engine bots gets confused and identify the webpage for content duplication.

Make sure that there are no broken links on your website (broken links are common with e-commerce websites). Also, be careful while you are internally linking URLs.

5. Site Speed

The speed at which a webpage opens is site speed. Search engines do love sites that open quickly in ideal circumstances. Site speed heavily depends on your server’s response time. JavaScript and CSS also play an important role to create a website with a fast average site speed.

6. Setting up Analytics

Different search engines provide different web analytics tools to track, analyze and report your website’s functionalities. Google Analytics is one of the most popular tools used by webmasters along with Bing Webmaster Tools and Flurry Analytics.

These tools are a great way to get useful insights for your website. They can determine your site speed too along with real time update on the website visitors, their location, traffic source among plenty of other insights.

7. Social Media Profile Linking

Having a social media presence is essential in today’s era. With billions of users, social media provides the perfect platform to increase your business’ visibility. And therefore, it is also crucial to link your social media profiles to your website. This creates a strong backlink to your social profiles and to your website.

To-Do List to create a website Image


So these were the 7 Ways to Make Your Website Search Engine Optimized (SEO). There are some other methods and plenty of tools available to enhance your SEO strategy too. You can Contact-Us if you have any queries, we would love to help you out!

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Digital Marketing Benefits, Inbound Marketing

Inbound Marketing Concepts, Types of Contents & Their Benefits

Inbound Marketing - Marcabees

Inbound Marketing is the concept of attracting customers via content and interactions rather than approaching potential customers or leads. Inbound Marketing is considered to be one of the most powerful tools in marketing as a client approaches the seller rather than the other way around.

In business terminology, Inbound Marketing is a pull strategy. With the help of blogs, articles, content marketing, search engine optimization (SEO), events, social media etcetera, inbound marketing focusses on brand awareness. Using brand as a powerful tool, it intends to attract new businesses, clients and opportunities. Outbound Marketing on the other hand fights for potential customer’s attention.

With Inbound Marketing, a brand or a business doesn’t have to worry about filtering quality leads, the content itself helps in attracting quality prospects. A business or a brand doesn’t have to work hard to build trust and credibility.

In today’s era, many companies understand that content must be connected with customer’s interest in order to create an appeal in their mind. Hence, businesses are aligning their helpful and creative content with the public interest.

There are some types of content that can be used for Inbound Marketing:

  • Blogs.
  • Articles.
  • Slide Shows.
  • Videos.
  • Images.
  • Infographics.
  • Memes.
  • Reviews.
  • Testimonials.
  • Lists.
  • Case Studies.
  • FAQS (Frequently Asked Questions).
  • Newsletters.
  • White Papers.

Using these form of contents, Inbound Marketing can be effectively carried out. One of the most effective Inbound Marketing technique is to engage on social media platforms. Participating in social media contests, engaging in social media question & answers, giving your personal view about a subject can be a viral interactive experience. Social Media provides a massive audience with billions of active users checking their social profiles daily.

Another effective way is to give away a free guide. Make sure that this guide is directly related to your business. Creating an advanced and a detailed guide which is helpful boosts your credibility. Make guides thousands of words long making them a huge source of organic traffic. However, keep the guide as specific as possible, as you are trying to get a precise type of visitors. These visitors should ideally convert into customers in the near future.

Inbound Marketing is one of the best ways to grow your business. If you have not tried them yet, you should start today. There are a lot of other ways to grow a business via Inbound Marketing, and we will bring them to you in our future blogs and articles.

Source: Marcabees, a 360-degree Digital Marketing Agency, Contact-US to let us do the promotions for you.

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