Since its inception, emails have been an excellent medium to communicate business messages, acting as an official mode to connect the business community. Emails became substantially popular in the mid 1970s with the rise of computers to send out digital messages.
Email inbox is the first thing that anyone checks after entering their respective workplace. Hence, it became a popular intermediate for marketers and salesmen, especially in the B2B industry. Marketers and Salesmen started using emails for sales pitches, marketing brands, product launches, advertisements, product demo, spreading awareness among plenty of other things.
Here are some of the benefits for using emails as a medium of communication:
1. Low Cost
Traditional ways to send out communications via posts, or printing out flyers, banners to advertise are much more expensive options compared to sending out emails. Emails are sent for absolutely free of cost.
2. Global Communication
Emails have no geographic boundaries. They have the ability to reach anyone in the world with an email address and an internet connection. This is a massive reach, and is explored efficiently for conducting businesses globally.
3. Email Tracking
One of the key benefits of emails for sales and marketing is that it can be tracked. With plenty of new software today, a sender can easily track the open rate, conversion rate and the click through rate of an email sent.
4. Fast & Precise Communication
Emails reaches the receiver or receivers instantly. This is an outstanding feature for running marketing campaigns, where the marketers intend to create urgency on impact.
5. Bulk Emails
You can send the same message in form of an email to a bunch of people. One of the key features for marketers when they are running a campaign. Marketers can send out the promotional template to thousands of people at the same time. For sales, the same pitch deck for example can be sent to all your existing and potential customers using the bulk email option.
To create attractive email templates, and to send out bulk emails effectively, I would personally recommend MailChimp as an email marketing tool.
6. Convenient Call to Action (CTA)
Marketers use email marketing as a tool to create impulse buying. They present a mouthwatering offer to a segment with a Call to Action (CTA). For example, an email would say “Ray Ban sunglasses are available for a Flat 50% discount for the next 24 hours”, accompanied with a “Buy Now” button.
Since the sender is tracking the email constantly, it gives him a fair idea on his follow up plans too. Also, if a receiver likes what he reads, and wants to respond back, he can conveniently reply to the sender.
7. Emails are easy to create
Email marketing doesn’t require a team to create content or to send it across. Most of them use plain text to create successful campaign recommending that the content is what matters the most.
However, with the availability of latest tools, fancy email templates with colours, videos, images, logos, buttons etcetera can certainly light up an email.
8. Use of emails as Newsletter subscriptions
Many brands nowadays use emails as their main communication method to update its subscribers. Most of the organizations use this to maintain relationships. It also helps in promoting events, products, services among other things. Newsletter subscription emails are a great tool for branding and engaging the people who are interested in the company.