Online Advertisement, Video Marketing

How Influential is Video in Digital Marketing, and a Brief about TrueView Video & Bumper Ads – YouTube Ad Guide

Video Marketing has started to become one of the key tools for marketers in 2017. Experts kept insisting that video marketing is the future of content marketing, but the future has arrived. 61% of businesses have incorporated video as a marketing tool according to a recent study. The interesting fact is that 66% of these companies were not even using videos a year ago. The trend has geared up rapidly.

According to a lot of studies, visuals are much harder to forget compared to our other senses. Add animations, catchy content and they stay in a human brain for a much longer period. Video is one of the most resourceful, versatile and profitable digital marketing tool. Through video marketing, you can increase your search engine rankings, improve click through rates, boost social media content among other activities.

YouTube is the most popular video social media platforms. Popular videos organically generate millions of viewers on YouTube. This boosts their branding massively. However, not everyone can start attracting audiences, plus a business video looks to engage a particular target audience. Hence, we run video ads. Running ads on YouTube are engaging, profitable with successful conversion rates.

Some form of video advertisements is simple while others are complicated. In this blog post, we are going to put some light on TrueView Video ads & Bumper Ads.

TrueView In-Stream Ads

In these type of ads, the video ad plays before, during or after a particular video is being played. For example, if you try to watch a popular video on YouTube, an ad might appear before your popular video starts. A user can opt to skip the video after the initial 5 seconds. So in order to convert a lead, you need to engage them in these 5 seconds which will encourage them to watch further.

Charges: A Publisher has to pay when a viewer watches 30 seconds of the video (or the complete video if the duration is shorter than 30 seconds) or interact with the video, whichever comes first.

You can Skip the 40 Seconds Ad in 5 seconds

This is how the option appears after 5 seconds

TrueView Video Discovery Ads

This format promotes the video in places of discovery. This includes next to related YouTube videos, as a part of search results, or on the Home page of YouTube. The idea is that video discovery ads always invites people to click to watch the video.

So an advertiser needs to create an enticing title and description to lure them into watching the ad.

Charges: A Publisher will only be charged when a viewer chooses to watch the ad by clicking the ad (Pay Per Click).

Bumper Ads

Bumper ads are 6 seconds or shorter videos. They play before, during or after another video. In these type of ads, the viewer doesn’t have the option to skip the ad.

Bumper ads are designed to allow your content to reach more potential customers and increase awareness about the brand. This is a great way to promote precise content with an accurate call to action.

Charges: Cost Per Million Impressions (CPM). A Publisher pays each time the ad generates 1,000 views.

For epic Animated Videos & Video Marketing services, please Contact Us

Source: Marcabees, Digital Marketing Agency, Bangalore

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Online Advertisement

Useful Platforms & their Types of Ads to get better ROI

web-designer-sketching-a-wireframe-layout-ideas-in-a-notebook-picjumbo-comRunning advertisement campaigns over the internet is the fastest way to get noticed around your audience. However, it must be done correctly else you will lose money and won’t get the desired results.

Before stepping your toe into paid advertisements, you need to plan:

  • Campaign measuring tools.
  • A search engine optimized landing page.
  • Set a budget.
  • Target audience with location for your campaign or campaigns.

Once these parameters are taken care of, you can run your advertisement campaign. While there are plenty of platforms for you to runs ads online, you need to choose the right platform for the best ROI.

I have already shown the significance of running ads on Google & Facebook, so we will exclude them from this list. Let’s explore these platforms for running ads:

1.    LinkedIn Ads:

LinkedIn is a professional networking social media platform. Hence, it is a useful platform to run B2B ads. LinkedIn has more than 467 million users from all over the world, providing a massive database for a business to target.

However, I would recommend to narrow your target audience as much as possible to get better results without spending a lot of money. These are types of ads LinkedIn offers:

  • Sponsored Content:

This type of ad allows you to boost your content on all devices like desktop, smartphone and tab.

If you have a LinkedIn business page with decent amount of posts on it, you can use this ad to attract new followers where you can reach the right audience while being precise with your targeting options. It can really drive quality leads if managed appropriately.

  • Sponsored InMail:

While LinkedIn messenger only allows you to message your connections, this ad offer you to deliver personalized messages with relevant content through LinkedIn Messenger to strangers.

These ads have proven to be the most successful and relevant as it directly finds the inbox of your target customer. If you are looking to pitch for a sale for a B2B module, this is the most relevant ad for you all over the internet.

  • Text Ads:

These ads are displayed on the right-hand column on your Home page of LinkedIn. Allows you to add a compelling headline with a description and an image (50×50). Text Ads provide accurate B2B filters to reach your precise target audience.

2.    Instagram Ads:

InstagramInstagram is an image sharing social media platform. Instagram provides the following type of ads:

  • Photo Ads:

A business has to convey its ad by using all its visual creativity via a picture. The ad is displayed on the user’s Home page with a clear call to action of your choice.

  • Video Ads:

Video Ads are also displayed on the user’s Home page. An advertiser can share videos up to 60 seconds long in a landscape format.

  • Carousel Ads:

Bringing an additional layer of depth to the photo ads, Carousel ads helps people to swipe to see additional images.

All 3 ads on Instagram come with a clear call to action button displayed below. These include: Clicks to website, Website Conversions, Mobile App Installs, and Mobile App Engagement.

3.    Twitter Ads:

With more than 317 million users, the micro blogging social media platform also started its own Twitter Ads.

Twitter initially started with Promotional Trends to promote trends from its advertising partners. Promoted Trends appear on the top of the Trending Topics’ list on Twitter according to your geographical preference and is clearly marked as “Promoted”

Now, Twitter has moved into an advanced position and also offers:

  • Website Clicks or Conversions:

With this type of ad, advertiser needs to promote the selected tweet to people who will visit and take action on their website.

  • Followers:

If you have less than 1,000 followers on Twitter and you want to climb the ladder as quickly as possible, then you can use this particular ad to run a campaign to get relevant followers.

  • Brand Awareness:

When an advertiser is looking to reach the maximum number of people he can via a tweet, then this seems like the best way to get it.

  • Tweet Engagement:

This is a new introduction from Twitter to start conversations with your target audience while promoting your tweet. The objective is to increase brand lift and offline sales.

Source: Marcabees

Online Advertisement

Google Ads vs Facebook Ads: Which one to Choose for your Business?


Ever since the inception of Facebook ads, experts have constantly compared it with the search engine giant. People need to realize the fact that they belong to two different domains, Google dominates the search engine market, and Facebook leads in the social media market.

However, a business running a campaign would be curious on which platform can fetch them better results without distinguishing them. So, let’s assess these platforms individually:

1.    Google Ads:

The most dominant Search Engine in today’s era is one of the best platform to run ads on the internet. Google Adwords can reach more than 2.6 billion searchers per month across the world. All you need is a Credit Card and a Google Account to sign in to Google AdWords and create your campaign.

Logo ImageGoogle AdWords is a great source to find appropriate and adequate keywords for a user to invest in. Once signed in, AdWords will display results for relevant keyword according to the user’s parameters. AdWords also displays the Competition for a particular keyword along with average monthly searches and suggested bid rate. A user can add as many keywords as he wants and set up his daily budget.

Here are the types of Ads Google AdWords offer:

  • Search Ads: These are Text Ads. A user can also use Ad extensions to provide additional information and contact details for more relevance.
  • Product Listing Ads (PLAs): Useful for e-commerce websites to display their products on Google search.
  • Responsive: This type of ads automatically adjusts their appearance in terms of size and format to fit in the available space. They tend to boost impact by blending into publisher’s websites.
  • Display Ads: They come in the form of banners, infographics etc. They can be displayed as Text, Image or Rich Media.
  • App Promotion Ads: Drives users to download apps on engagement.
  • Call-only Ads: Drives phone calls on engagement of the ad. A good call to action for home delivery restaurants.

Billions of people from around the globe seek answers from the search engine giant, hence the ad can reach a massive audience. However, I would suggest that a user should narrow its audience down as much as possible to get the best ROI from the campaign.

2.    Facebook Ads:

Facebook Ads ImageFacebook is the best social media platform for a business to run its ads. It has a massive database with approximately 1.79 billion users, which gives various segments in the audience for a business to target. However, Facebook allows you to target specific users based on their specific behaviours and interests.

Facebook doesn’t run its ad campaign on the basis of keywords. Facebook provides you with the following options to run an ad campaign from:

  • Get More Leads: If your Facebook Page has a “Contact US” button, and you are looking for leads to enquire about your product or service, then this helps you in generating leads by displaying your “Contact Us” button to prospective customers.
  • Get More Website Visitors: This button helps you to advertise your website to a specific audience chosen by the user. This helps you gain more website visitors.
  • Promote your Business Locally: Recently added by Facebook, this feature in the ads section helps you to connect with people near your shop. It is very effective to get footfalls on shops for retailers or wholesalers.
  • Promote your Page: If a Page doesn’t get a decent number of organic likes, this feature will help you to increase your page likes by notifying your page to your selected target audience.

Facebook is a much more user-friendly platform compared to Google AdWords. Some experts even argue that it is more effective than Google AdWords.

I would recommend that both platforms are useful and have their strengths and weaknesses. One should choose between Facebook Ads and Google AdWords according to their campaign goals.

Google Ads are best immediate sales, whereas Facebook ads produce the best results for lead generation and brand awareness.

Source: Marcabees