Digital Marketing Benefits, Search Engine Optimisation (SEO), Website Optimization

Importance of Digital Marketing & Significance of a Website

In today’s age, everything is rapidly shifting to Digital, be it smartphones, wrist watches, workspace equipment or even measurement tools. Hence, identifying Digital for marketing and advertising is the wise move, and investing time and money is the right choice for any business today.

According to the latest research, 90% people go online to seek for information or help to get an idea on any product or service. Clearly indicating the intentions of the current and the next generations. So whether you like it or not, whether you intend to have an online presence or you don’t, your business has already gone online. People are talking about you through social media and searching you on search engines.

Businessmen that ran their businesses through generation are not thrilled to make such a big alteration. Shifting decades old business to online can seem like a long and a tiring task with unnecessary risks. However, it’s not! First of all, having an online presence doesn’t mean that in-store purchases are going to fall. Online presence can only build on those sales and create more business opportunities. Secondly, it won’t seem tough if you take one step at a time, and the first time in the right direction is to create a website.

The main purpose of creating a website is to be available for the people who want to find you. As mentioned earlier, in this digital era, most of the people are likely to go online and conduct a research on the products and companies before they buy or even enter the store. Even if people don’t buy merchandise through your website, you need a website to expose your business, products or services to your potential customers.

Some businesses or brands use websites as a source for branding their business, some use it to generate sales like an e-commerce platform, and some expect to create more store walk-ins. The idea is that creating a website should have an aim, no matter what your goal is. This will help you recognize your call to action (CTA) while creating a new website, which is essential for any business.

Now that we have discussed the significance of creating a website, let’s focus on how people are going to find your website which contains all your business information, products or the services that you provide. Around 60% of website visitors come through Search Engine Optimization (SEO) and Social Media Optimization (SMO).

Search engines and social media platforms are a great source to encourage people to visit your website. However, they have certain parameters when it comes to displaying your business and your website. You can read the top 7 Ways to Make Your Website Search Engine Optimized (SEO) – Beginner’s Guide

After you optimize your website according to the search engines, here are the 5 Best Methods to Market Your Business on the Internet.

Source: www.marcabees.com

Original Article: http://marcabees.com/importance-of-digital-marketing-significance-of-a-website/

Digital Marketing Benefits, Search Engine Optimisation (SEO), Website Optimization

7 Ways to Make Your Website Search Engine Optimized (SEO) – Beginner’s Guide

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Creating a website in this digital era is an absolute necessity. It is a great branding tool to market your business. A website serves as a cost-effective advertising platform that provides global exposure and is accessible from a lot of digital devices.

A website has to be optimized according to search engine parameters to rank better with search engines like Google, Yahoo! & Bing. Let’s take a closer look at the 7 Ways to Make Your Website Search Engine Optimized (SEO)

1. Content

Good content is the most precious asset on a website. The use of words and the way the content narrates your business and products/services is a vital part of your website’s presentation. Search Engines likes Google, regard content as one of the key ranking parameters through their algorithms.

Your website can rank among the top 3 searches or can be blacklisted from search engines based on the content displayed on the website.

2. Allocating Keywords

Keywords are the highlighted words from your website’s content. Good keywords define your business, products/services, mission, vision etcetera. Over the years, webmasters have used keywords as a parameter for their success on search engines. If companies rank according to their target keywords, they are assumed to be successful with their SEO activities.

However, some webmasters have tried to stuff keywords to gain an edge over the competitors and have failed greatly. Keyword stuffing is a fatal activity and can result in bad rankings.

3. Meta Tags

Meta Tags explains a page’s content through snippets of texts. Meta Tags are only present in the page’s code. Meta Tags feed information to search engine bots when they crawl your website. Meta Tags help search engine crawlers greatly to determine what a webpage is all about.

Adding Meta Tags to your website’s code is absolutely necessary to rank better on search engines.

4. URL Allocation

While creating a website, web developers create URLs for each and every page of the website. These URLs are also tracked closely by search engine bots. Like Meta Tags, these URLs also describe the webpage’s information in brief.

Hence, you have to be very careful while allocating URLs, because if you suddenly change the URL, search engine bots gets confused and identify the webpage for content duplication.

Make sure that there are no broken links on your website (broken links are common with e-commerce websites). Also, be careful while you are internally linking URLs.

5. Site Speed

The speed at which a webpage opens is site speed. Search engines do love sites that open quickly in ideal circumstances. Site speed heavily depends on your server’s response time. JavaScript and CSS also play an important role to create a website with a fast average site speed.

6. Setting up Analytics

Different search engines provide different web analytics tools to track, analyze and report your website’s functionalities. Google Analytics is one of the most popular tools used by webmasters along with Bing Webmaster Tools and Flurry Analytics.

These tools are a great way to get useful insights for your website. They can determine your site speed too along with real time update on the website visitors, their location, traffic source among plenty of other insights.

7. Social Media Profile Linking

Having a social media presence is essential in today’s era. With billions of users, social media provides the perfect platform to increase your business’ visibility. And therefore, it is also crucial to link your social media profiles to your website. This creates a strong backlink to your social profiles and to your website.

To-Do List to create a website Image

Conclusion

So these were the 7 Ways to Make Your Website Search Engine Optimized (SEO). There are some other methods and plenty of tools available to enhance your SEO strategy too. You can Contact-Us if you have any queries, we would love to help you out!

Original Article: http://marcabees.com/7-ways-to-make-your-website-search-engine-optimized-seo-beginners-guide/

Search Engine Optimisation (SEO)

Google Algorithm Updates, Their Impacts & How to Align your SEO Strategy with them

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Being the leader in search engine spectrum, Google Algorithms’ Significance in the SEO Market is immense.

Google changes its search algorithms approximately 500 times every year to provide the best results for its users. Most of them are minor changes, but sometimes Google rolls out major updates that change the SEO dynamics significantly.

Listed below are some of the major algorithm updates that Google has rolled out in recent times:

1) Hummingbird

Launched: September, 2013

Focus: Precise & Fast. Focus on the complete sentence rather than words.

With the addition of Hummingbird, SEO changed a little. The objective of this update was to provide natural content that reads conversationally. With the growing number of voice searches through smartphones more emphasis should be given to long-tail keywords.

2) Panda Update

Launched: February, 2011

Focus: To stop poor quality content sites to rank higher.

Panda update was introduced to stop websites with poor content to rank higher on Google. Updated from time to time, Panda was last updated on March 2014. Whenever Panda gets updated, the previously hit sites escapes if they have made the correct changes. It also catches the sites that escaped before.

3) Penguin Update

Launched: April, 2012

Focus: To catch sites deemed to be spamming its search results.

Just like the Panda update, Penguin update also gets updated from time to time. With the help of the Penguin update, the search engine giant intends to catch sites believed to be spamming its search results by buying links or procuring them through link networks intended to boost Google rankings.

4) Pigeon Update

Launched: July, 2014

Focus: To provide preference to local search results.

The Pigeon update was launched to provide users with relevant, useful and accurate local search results. This helps in creating walk-ins for local businesses and provides users with precise locations for their search results. In order to align SEO activities with the Pigeon update, webmasters must focus on the distance and the pin point location.

5) Payday Update

Launched: June, 2013

Focus: Cleaning up spam queries.

Payday Update has been launched to penalize websites that uses black hat SEO among other spam techniques to improve their search engine rankings on Google.

6) Pirate Update

Launched: August, 2012

Focus: Copyright infringement reports

Intending to discourage online piracy, the Pirate update intends to demote websites that have a large number of valid copyright removal notices filed through Google’s DMCA system.

7) EMD Update

Launched: September, 2012

Focus: Focus on content rather than domain name match.

Exact Match Domain (EMD) was updated by Google to stop poor quality websites to rank higher just because they contain words that match the domain name with the search term.

The only way to recover or not get affected by this update to improve the quality of the site with quality content, good site speed, relevant visuals, avoiding keyword stuffing among other white SEO activities.

8) Top Heavy Update

Launched: January, 2012

Focus: Heavy sites (with Ads)

Websites with Top Heavy spam and over use of Ads on their webpages were targeting by Google with this update. Google intends to provide the best and the most user-friendly experience for its users, which obviously they can’t receive due to heavy ads on a webpage which also reduces the site speed drastically.

9) Mobile Friendly Update

Launched: April, 2015

Focus: To boost Mobile friendly webpages.

Acknowledging the rapid growth in the smartphone era, Google launched its Mobile-Friendly update with the intention to display better search results for the mobile users.

Webmasters need to make sure that their website is ready to serve the smaller screens without causing any mishaps in order to combat this update.

Source: Marcabees, a 360-degree Digital Marketing Agency, Contact-US to let us do the promotions for you.