Fire Safety

6 Steps to Ensure Fire Safety on your Work Floor

Fire has a huge impact on workstations, especially if they are manufacturing or automotive plants. The work stations need to be fire safe in order to protect the staff and the company’s assets.

The production floors are loaded with things that can cause fire. In order to protect your employees, these prevention measures must be taken to assure safety.

1. Fire Fighting Equipment:

Work stations need to be ready for a fire. In order to manage the crisis internally, or by the working staff, they need fire equipment which includes:

These fire equipment is likely to save your life during a fire disaster.

2. Fire Exits:

Work stations can create a Fire Emergency Evacuation Plan (FEEP) and the fire procedure. This FEEP is a written document including the actions to be taken by all staff members in the event of a fire disaster. It also includes the arrangements for calling the fire brigade.

It’s not as complicated as it sounds. For example, small premises can take a simple fire action sign and position it where staff and relevant people can read and become familiar with its contents.

3. Training Sessions:

Maintaining a calm environment during a fire is next to impossible. However, your staff can be trained to tackle the situation by taking matters into their own hands and hold the fire till a fire emergency team walks in. For this, companies have to prepare their entire staff by taking some training sessions.

Trainings are usually outsourced to a specialized team. This is a giant leap forward with respect to disaster management.

4. Create a Smoking Zone:

Most of the companies have a designated smoking area, but we know that everyone does not it use it regularly. It may be presumed as people don’t want to show their love to smoke frequently.

Therefore, you need to make them aware of the fact that smoking is an illegal activity on a work floor.

5. Special care for flammable items:

Workstations are likely to have flammable items on their work floors, and most of the time it won’t cause any mayhems, but that cannot be taken lightly. Work stations need to handle flammable goods with precaution. Create a floor plan where a special area is designated to flammable items and has no fire hazards.

6. The Maintenance check:

Having mentioned all the above points, we need to understand that fire measure activities are not a one-time job. The workstations should keep auditing to ensure that the equipment are not damaged in any way.

Just by learning how to use an equipment is not enough to fight fire hazards. They don’t have an expiry period, however, that does not mean that they last forever. On an average a fire extinguisher works for around 10-15 years, depending on the quality of the manufacturers. Ideally, fire extinguishers should be serviced annually for refills and repairing.


Social Media

Impact of Pinterest & YouTube on Social Media

Social Media has revolutionized the modern era’s communication and the way it perceives the internet. Socializing on the web is an integral part of today’s generation. With billions of people interacting through the internet, social media has had a tremendous impact on businesses, politics, sports, public figures, cyber bullying among others.

With so much importance to social media, it is necessary to analyze each platform separately and learn about their uniqueness and flamboyance. As we have already discussed about 4 Major Social Media Platforms for Business with Their Statistics (includes Facebook, Twitter, LinkedIn and Instagram) in our previous blog, today we are going to examine Pinterest and YouTube in this article:


Pinterest is a photo sharing social media platform. It is available on the web and mobile application.

Launched in 2010, users on the platform can upload, save, manage and sort images and other media contents like videos which are called “pins” and add adequate text as a caption for other users’ understanding. These pins have to be assigned to a particular “board”. The Board acts more like a category, for example if you pin about a cricket bat, you can create a board called “Cricket” and add the pin in it.

One of the most interesting fact about Pinterest is that more than 80% of its users are females (according to a recent study). This gives marketers and businesses a very good idea to feed content for the female audience.


Founded in 2005, YouTube is a video sharing platform. After it was bought by Google in 2006, YouTube now operates as one of Google’s subsidiaries.

Users have the liberty to view videos along with uploading, sharing, rating, adding to favourites, reporting and also commenting on them. YouTube uses various technologies to display a wide range of user generated and corporate media videos.

Most popular content on the platform includes TV show clips, short and long documentary films, music videos, movie trailers, audio recordings, short films and educational videos.

According to a research, as of February 2011, YouTube has 490 million unique users per month across the globe. These users view an estimated 92 billion page views per month. The mind-blowing fact is that these statistics are just from the main YouTube website, they don’t include the videos watched on mobile devices or incorporate embedded videos.

Speaking of Social Media, YouTube has announced that there are more than 400 tweets per minute that contains a link from the video sharing giant. Facebook is the host of over 150 years’ worth of YouTube videos watched on a daily basis.

Often Pinterest is compared to Instagram in terms of statistics which include the user database and the content uploaded, however, Pinterest is unique in its own ways. Even though they are both image sharing social media platforms, Pinterest has its own identity and its users acknowledge that fact.

Coming to YouTube, there are a lot of video sharing platforms available, but nobody has enjoyed the stat achievement and the incredible success that YouTube has over the years. Being associated to Google surely has its perks as popular YouTube videos find a special place in the Google rankings.

Source: Marcabees, a 360-degree Digital Marketing Agency, Contact-US to let us do the promotions for you.

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Ways to increase the revenue on the e-Commerce Platform

Navdeep Ghotra

Those days of easy profit by simply having an online shop no longer exists. With the aim to compete in the growing marketplace, one should explore all the different avenues that help to bolster sales and traffic. Here are some of the possible ways to strengthen the e-commerce success –

Landing Pages – It is suggested that the paid traffic is sent to the landing pages for products, not to the homepage or even send the paid traffic to categories that are capable of matching the intent of the users. Optimisation of the landing pages is necessary.

Products descriptions and SEO – It is best to leverage the product descriptions and ensure they are engaging and original. The text description allows the search engines to index and well-selected keywords that will ensure that you are visible. Developing unique descriptions stops you from being filtered out as spam by…

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Is the Next Generation considering doing business online?


E-commerce is a quicker way of selling, buying and finding products in this digital era. With low operational costs, no geographic limits and better service, the model of e-commerce has blend in our society.

We have already discussed the Pros & Cons of E-Commerce in our previous article. However, we are going to shed some light on e-commerce for manufacturing and industrial goods and how the next generation perceives this industry on online platforms.

According to a report in February 2016, India became the second biggest market for smartphones in terms of active unique smartphone users. Surpassing 220 million users, India is just behind the United States of America.

These statistics clearly conveys that Indians consume a lot of digital content. Major foreign e-commerce platforms like Amazon have entered the Indian market and made a fortune for themselves, clearly indicating the potential in the Indian market. Smartphone owners in India majorly belong to the age category between 18 to 65. Hence, showing great diversity in the Indian market.

Agriculture as an occupation always had vast popularity and importance in India, as around 75% of the population is directly or indirectly involved in the occupation. In a developing country like India, where major cities are developing rapidly, construction as an industry has seen giant leaps forward in the past decade.  With the rise in disposable income among citizens, India has also seen massive growth in the automotive, manufacturing and the industrial segments. All these industries have operated in a conventional manner for a couple of decades.

However, with the rise of smartphone, tablets, laptop sales, Indians are exposed to a variety of digital content and eCommerce Applications in this internet era. It is observed that many young entrepreneurs in India have dived into the e-commerce market segment rather than setting up a conventional brick-n-mortar retail outlet. Established businessmen who received enormous success in their retail stores have also started building an online presence because they have realised the potential of eCommerce and are in line with the futuristic way of conducting their sales & purchase operations.

The final leg of this eCommerce will truly belong to those who potentially adopt the method of doing business online as there is vast potential to reach prospective buyers as well as sellers, especially the B-2-B segment.



Pros & Cons of E-Commerce for Buyers


Electronic Commerce popularly known as E-Commerce is the concept of using the internet as a sales portal to sell products or services online. These products could be B2B (Business-to-Business), B2C (Business-to-Consumer), or even both depending on the consumer needs.

Ever since its inception, the concept of E-Commerce has been majorly successful. In this modern era, where the customers prefer convenience over almost everything, e-commerce is accepted with open arms as a saviour.

E-Commerce is also beneficial in terms of price. Customers can see a clear price difference on merchandise online compared to a retail store. The e-commerce platform owners can afford to slash down prices as they don’t have to spend on store operations, which is a major setback for the brick and mortar stores today.

Availability of products increases as e-commerce platforms serve a wide market. A customer can purchase products from a different locality, city or even country via an e-commerce platform and gets the products delivered at his doorstep in a stipulated time period.

Since e-commerce is all over the internet, it is easily reachable and accessible for customers and potential customers. This feature makes communications effortless and instant. It also gives the customers the control, as they can rate the brand, products, services, convenience and write valuable reviews. An e-commerce platform would ideally want to see positive reviews for their products or services as their reputation and sales depends on them. So, a review will immediately catch their attention towards the customer’s delight or discomfort.

However, e-commerce has a dark side to it as well. Purchasing goods or service over the internet doesn’t make the experience much interactive and the customers never know who might be running operations from the other end. Potential customers should always share their information and make purchases from a platform they trust. If someone is trying to purchase for the first time, he/she should validate reviews from current or previous customers of the ecommerce platform. Do ample research before handing over your funds and your personal information to an e-commerce platform.

Being intangible, a potential customer never gets to see or feel the product while making a purchase. This may also lead to used products being delivered, mishap during logistics or handling, or miscommunication with the shipment, which lands a wrong product on your doorstep. Having said that, a lot of platforms have a great customer service response, they tender apology and rectify the mistake and take corrective actions. Many ecommerce platforms are making use of intelligent algorithms like machine learning to remove such human errors.

Listing the advantages and the disadvantages of e-commerce clearly proves that there are two sides to a coin. However, the pros outweigh the cons. At the end of the day everyone wants the best quality products at affordable and competitive prices, be it online or offline.

Search Engine Optimisation (SEO)

Google Algorithm Updates, Their Impacts & How to Align your SEO Strategy with them


Being the leader in search engine spectrum, Google Algorithms’ Significance in the SEO Market is immense.

Google changes its search algorithms approximately 500 times every year to provide the best results for its users. Most of them are minor changes, but sometimes Google rolls out major updates that change the SEO dynamics significantly.

Listed below are some of the major algorithm updates that Google has rolled out in recent times:

1) Hummingbird

Launched: September, 2013

Focus: Precise & Fast. Focus on the complete sentence rather than words.

With the addition of Hummingbird, SEO changed a little. The objective of this update was to provide natural content that reads conversationally. With the growing number of voice searches through smartphones more emphasis should be given to long-tail keywords.

2) Panda Update

Launched: February, 2011

Focus: To stop poor quality content sites to rank higher.

Panda update was introduced to stop websites with poor content to rank higher on Google. Updated from time to time, Panda was last updated on March 2014. Whenever Panda gets updated, the previously hit sites escapes if they have made the correct changes. It also catches the sites that escaped before.

3) Penguin Update

Launched: April, 2012

Focus: To catch sites deemed to be spamming its search results.

Just like the Panda update, Penguin update also gets updated from time to time. With the help of the Penguin update, the search engine giant intends to catch sites believed to be spamming its search results by buying links or procuring them through link networks intended to boost Google rankings.

4) Pigeon Update

Launched: July, 2014

Focus: To provide preference to local search results.

The Pigeon update was launched to provide users with relevant, useful and accurate local search results. This helps in creating walk-ins for local businesses and provides users with precise locations for their search results. In order to align SEO activities with the Pigeon update, webmasters must focus on the distance and the pin point location.

5) Payday Update

Launched: June, 2013

Focus: Cleaning up spam queries.

Payday Update has been launched to penalize websites that uses black hat SEO among other spam techniques to improve their search engine rankings on Google.

6) Pirate Update

Launched: August, 2012

Focus: Copyright infringement reports

Intending to discourage online piracy, the Pirate update intends to demote websites that have a large number of valid copyright removal notices filed through Google’s DMCA system.

7) EMD Update

Launched: September, 2012

Focus: Focus on content rather than domain name match.

Exact Match Domain (EMD) was updated by Google to stop poor quality websites to rank higher just because they contain words that match the domain name with the search term.

The only way to recover or not get affected by this update to improve the quality of the site with quality content, good site speed, relevant visuals, avoiding keyword stuffing among other white SEO activities.

8) Top Heavy Update

Launched: January, 2012

Focus: Heavy sites (with Ads)

Websites with Top Heavy spam and over use of Ads on their webpages were targeting by Google with this update. Google intends to provide the best and the most user-friendly experience for its users, which obviously they can’t receive due to heavy ads on a webpage which also reduces the site speed drastically.

9) Mobile Friendly Update

Launched: April, 2015

Focus: To boost Mobile friendly webpages.

Acknowledging the rapid growth in the smartphone era, Google launched its Mobile-Friendly update with the intention to display better search results for the mobile users.

Webmasters need to make sure that their website is ready to serve the smaller screens without causing any mishaps in order to combat this update.

Source: Marcabees, a 360-degree Digital Marketing Agency, Contact-US to let us do the promotions for you.