Social Media

A Peek at Google+, Tumblr and Reddit & Rise of Smartphones in the Social Media Market

Social Media with its concept of launching websites and mobile applications which empower the users to create and share content has taken apart traditional marketing.

Social Media rose to new heights since the inception of smartphones. The fast development of mobile technology, especially the scale and the speed with which it gets used for interacting, networking and sharing information has played a vital role in influencing social media.

The impact of smartphones on social media can clearly be witnessed with the rise of mobile applications developed to serve the mass audience. Every social media platform has launched a mobile application, and research suggest that activities on the smartphone via the apps outnumber the desktop and the laptops by a decent margin.

The rise of smartphones has made sure that the social media market expands much more rapidly than it was predicted in the early 21st century. We have already covered a lot of the popular social media platforms in our previous blog posts. Let’s shed some light on these platforms too:


Operated and owned by the Search Engine giant Google, Google+ provides basic social media services to allow users to display a profile picture, an about section to express their views, cover picture, work history, interests, among other things.

The unique point about Google+ is its “Circles”. Circles is the main feature of the social media platform. Users can organize people into groups using Circles to share posts. Users can specifically share private content to a particular group. For example, a Circle of family members where you can just share that content with them rather than making it available for your other contacts.

One major advantage marketers see in Google+ is that it is a great source for SEO (Search Engine Optimization). Hence, marketers tend to conduct a lot of ranking activities through Google+ posts, and the results are positive. Google+ posts tend to rank much higher on the search results compared to social bookmarking and article submission platforms.


Tumblr is a microblogging social media platform. Tumblr is owned by the search engine Yahoo. Users can write and share short blogs and can include multi-media.

Similar to Google+, Tumblr also boosts your SEO. The blogs uploaded on Tumblr are visible and available directly on the web. Tumblr posts gets indexed by search engines, which helps visibility and rankings. You can also interlink your Tumblr blogs to Google Analytics and monitor the traffic.

According to a research, 50% of Tumblr users are below the age of 25. This is a great statistic for businesses who targets this age group.


Reddit is a social news aggregation, discussion and a web content rating social media platform. Reddit’s members can submit content in the form of text posts or direct links.

Content entered on Reddit are organized into areas of internet called Subreddits. Subreddits are basically topics such as television, books, music etc.

Reddit’s slogan “The Front Page to the Internet” is literally true as many discussions, and direct links posted are highly admired by the search engine crawlers. Hence, they have a better ranking on search engines.

Google+, Tumblr, Reddit and many other social media platforms have launched mobile applications after witnessing the rise of smartphones sales globally. As the research suggest, content shared on smartphone to social media already overtook desktop and laptops in recent years.

Google+ Tumblr & Reddit Apps

Source: Marcabees, a 360-degree Digital Marketing Agency, Contact-US to let us do the promotions for you.

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Fire Safety

6 Steps to Ensure Fire Safety on your Work Floor

Fire has a huge impact on workstations, especially if they are manufacturing or automotive plants. The work stations need to be fire safe in order to protect the staff and the company’s assets.

The production floors are loaded with things that can cause fire. In order to protect your employees, these prevention measures must be taken to assure safety.

1. Fire Fighting Equipment:

Work stations need to be ready for a fire. In order to manage the crisis internally, or by the working staff, they need fire equipment which includes:

These fire equipment is likely to save your life during a fire disaster.

2. Fire Exits:

Work stations can create a Fire Emergency Evacuation Plan (FEEP) and the fire procedure. This FEEP is a written document including the actions to be taken by all staff members in the event of a fire disaster. It also includes the arrangements for calling the fire brigade.

It’s not as complicated as it sounds. For example, small premises can take a simple fire action sign and position it where staff and relevant people can read and become familiar with its contents.

3. Training Sessions:

Maintaining a calm environment during a fire is next to impossible. However, your staff can be trained to tackle the situation by taking matters into their own hands and hold the fire till a fire emergency team walks in. For this, companies have to prepare their entire staff by taking some training sessions.

Trainings are usually outsourced to a specialized team. This is a giant leap forward with respect to disaster management.

4. Create a Smoking Zone:

Most of the companies have a designated smoking area, but we know that everyone does not it use it regularly. It may be presumed as people don’t want to show their love to smoke frequently.

Therefore, you need to make them aware of the fact that smoking is an illegal activity on a work floor.

5. Special care for flammable items:

Workstations are likely to have flammable items on their work floors, and most of the time it won’t cause any mayhems, but that cannot be taken lightly. Work stations need to handle flammable goods with precaution. Create a floor plan where a special area is designated to flammable items and has no fire hazards.

6. The Maintenance check:

Having mentioned all the above points, we need to understand that fire measure activities are not a one-time job. The workstations should keep auditing to ensure that the equipment are not damaged in any way.

Just by learning how to use an equipment is not enough to fight fire hazards. They don’t have an expiry period, however, that does not mean that they last forever. On an average a fire extinguisher works for around 10-15 years, depending on the quality of the manufacturers. Ideally, fire extinguishers should be serviced annually for refills and repairing.


Social Media

Impact of Pinterest & YouTube on Social Media

Social Media has revolutionized the modern era’s communication and the way it perceives the internet. Socializing on the web is an integral part of today’s generation. With billions of people interacting through the internet, social media has had a tremendous impact on businesses, politics, sports, public figures, cyber bullying among others.

With so much importance to social media, it is necessary to analyze each platform separately and learn about their uniqueness and flamboyance. As we have already discussed about 4 Major Social Media Platforms for Business with Their Statistics (includes Facebook, Twitter, LinkedIn and Instagram) in our previous blog, today we are going to examine Pinterest and YouTube in this article:


Pinterest is a photo sharing social media platform. It is available on the web and mobile application.

Launched in 2010, users on the platform can upload, save, manage and sort images and other media contents like videos which are called “pins” and add adequate text as a caption for other users’ understanding. These pins have to be assigned to a particular “board”. The Board acts more like a category, for example if you pin about a cricket bat, you can create a board called “Cricket” and add the pin in it.

One of the most interesting fact about Pinterest is that more than 80% of its users are females (according to a recent study). This gives marketers and businesses a very good idea to feed content for the female audience.


Founded in 2005, YouTube is a video sharing platform. After it was bought by Google in 2006, YouTube now operates as one of Google’s subsidiaries.

Users have the liberty to view videos along with uploading, sharing, rating, adding to favourites, reporting and also commenting on them. YouTube uses various technologies to display a wide range of user generated and corporate media videos.

Most popular content on the platform includes TV show clips, short and long documentary films, music videos, movie trailers, audio recordings, short films and educational videos.

According to a research, as of February 2011, YouTube has 490 million unique users per month across the globe. These users view an estimated 92 billion page views per month. The mind-blowing fact is that these statistics are just from the main YouTube website, they don’t include the videos watched on mobile devices or incorporate embedded videos.

Speaking of Social Media, YouTube has announced that there are more than 400 tweets per minute that contains a link from the video sharing giant. Facebook is the host of over 150 years’ worth of YouTube videos watched on a daily basis.

Often Pinterest is compared to Instagram in terms of statistics which include the user database and the content uploaded, however, Pinterest is unique in its own ways. Even though they are both image sharing social media platforms, Pinterest has its own identity and its users acknowledge that fact.

Coming to YouTube, there are a lot of video sharing platforms available, but nobody has enjoyed the stat achievement and the incredible success that YouTube has over the years. Being associated to Google surely has its perks as popular YouTube videos find a special place in the Google rankings.

Source: Marcabees, a 360-degree Digital Marketing Agency, Contact-US to let us do the promotions for you.

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Ways to increase the revenue on the e-Commerce Platform

Navdeep Ghotra

Those days of easy profit by simply having an online shop no longer exists. With the aim to compete in the growing marketplace, one should explore all the different avenues that help to bolster sales and traffic. Here are some of the possible ways to strengthen the e-commerce success –

Landing Pages – It is suggested that the paid traffic is sent to the landing pages for products, not to the homepage or even send the paid traffic to categories that are capable of matching the intent of the users. Optimisation of the landing pages is necessary.

Products descriptions and SEO – It is best to leverage the product descriptions and ensure they are engaging and original. The text description allows the search engines to index and well-selected keywords that will ensure that you are visible. Developing unique descriptions stops you from being filtered out as spam by…

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Is the Next Generation considering doing business online?


E-commerce is a quicker way of selling, buying and finding products in this digital era. With low operational costs, no geographic limits and better service, the model of e-commerce has blend in our society.

We have already discussed the Pros & Cons of E-Commerce in our previous article. However, we are going to shed some light on e-commerce for manufacturing and industrial goods and how the next generation perceives this industry on online platforms.

According to a report in February 2016, India became the second biggest market for smartphones in terms of active unique smartphone users. Surpassing 220 million users, India is just behind the United States of America.

These statistics clearly conveys that Indians consume a lot of digital content. Major foreign e-commerce platforms like Amazon have entered the Indian market and made a fortune for themselves, clearly indicating the potential in the Indian market. Smartphone owners in India majorly belong to the age category between 18 to 65. Hence, showing great diversity in the Indian market.

Agriculture as an occupation always had vast popularity and importance in India, as around 75% of the population is directly or indirectly involved in the occupation. In a developing country like India, where major cities are developing rapidly, construction as an industry has seen giant leaps forward in the past decade.  With the rise in disposable income among citizens, India has also seen massive growth in the automotive, manufacturing and the industrial segments. All these industries have operated in a conventional manner for a couple of decades.

However, with the rise of smartphone, tablets, laptop sales, Indians are exposed to a variety of digital content and eCommerce Applications in this internet era. It is observed that many young entrepreneurs in India have dived into the e-commerce market segment rather than setting up a conventional brick-n-mortar retail outlet. Established businessmen who received enormous success in their retail stores have also started building an online presence because they have realised the potential of eCommerce and are in line with the futuristic way of conducting their sales & purchase operations.

The final leg of this eCommerce will truly belong to those who potentially adopt the method of doing business online as there is vast potential to reach prospective buyers as well as sellers, especially the B-2-B segment.



Pros & Cons of E-Commerce for Buyers


Electronic Commerce popularly known as E-Commerce is the concept of using the internet as a sales portal to sell products or services online. These products could be B2B (Business-to-Business), B2C (Business-to-Consumer), or even both depending on the consumer needs.

Ever since its inception, the concept of E-Commerce has been majorly successful. In this modern era, where the customers prefer convenience over almost everything, e-commerce is accepted with open arms as a saviour.

E-Commerce is also beneficial in terms of price. Customers can see a clear price difference on merchandise online compared to a retail store. The e-commerce platform owners can afford to slash down prices as they don’t have to spend on store operations, which is a major setback for the brick and mortar stores today.

Availability of products increases as e-commerce platforms serve a wide market. A customer can purchase products from a different locality, city or even country via an e-commerce platform and gets the products delivered at his doorstep in a stipulated time period.

Since e-commerce is all over the internet, it is easily reachable and accessible for customers and potential customers. This feature makes communications effortless and instant. It also gives the customers the control, as they can rate the brand, products, services, convenience and write valuable reviews. An e-commerce platform would ideally want to see positive reviews for their products or services as their reputation and sales depends on them. So, a review will immediately catch their attention towards the customer’s delight or discomfort.

However, e-commerce has a dark side to it as well. Purchasing goods or service over the internet doesn’t make the experience much interactive and the customers never know who might be running operations from the other end. Potential customers should always share their information and make purchases from a platform they trust. If someone is trying to purchase for the first time, he/she should validate reviews from current or previous customers of the ecommerce platform. Do ample research before handing over your funds and your personal information to an e-commerce platform.

Being intangible, a potential customer never gets to see or feel the product while making a purchase. This may also lead to used products being delivered, mishap during logistics or handling, or miscommunication with the shipment, which lands a wrong product on your doorstep. Having said that, a lot of platforms have a great customer service response, they tender apology and rectify the mistake and take corrective actions. Many ecommerce platforms are making use of intelligent algorithms like machine learning to remove such human errors.

Listing the advantages and the disadvantages of e-commerce clearly proves that there are two sides to a coin. However, the pros outweigh the cons. At the end of the day everyone wants the best quality products at affordable and competitive prices, be it online or offline.