Email Marketing

8 Email Marketing Benefits: A Key Tool for Sales & Marketing

Since its inception, emails have been an excellent medium to communicate business messages, acting as an official mode to connect the business community. Emails became substantially popular in the mid 1970s with the rise of computers to send out digital messages.

Email inbox is the first thing that anyone checks after entering their respective workplace. Hence, it became a popular intermediate for marketers and salesmen, especially in the B2B industry. Marketers and Salesmen started using emails for sales pitches, marketing brands, product launches, advertisements, product demo, spreading awareness among plenty of other things.

Here are some of the benefits for using emails as a medium of communication:

1. Low Cost

Traditional ways to send out communications via posts, or printing out flyers, banners to advertise are much more expensive options compared to sending out emails. Emails are sent for absolutely free of cost.

2. Global Communication

Emails have no geographic boundaries. They have the ability to reach anyone in the world with an email address and an internet connection. This is a massive reach, and is explored efficiently for conducting businesses globally.

3. Email Tracking

One of the key benefits of emails for sales and marketing is that it can be tracked. With plenty of new software today, a sender can easily track the open rate, conversion rate and the click through rate of an email sent.

4. Fast & Precise Communication

Emails reaches the receiver or receivers instantly. This is an outstanding feature for running marketing campaigns, where the marketers intend to create urgency on impact.

5. Bulk Emails

You can send the same message in form of an email to a bunch of people. One of the key features for marketers when they are running a campaign. Marketers can send out the promotional template to thousands of people at the same time. For sales, the same pitch deck for example can be sent to all your existing and potential customers using the bulk email option.

To create attractive email templates, and to send out bulk emails effectively, I would personally recommend MailChimp as an email marketing tool.

6. Convenient Call to Action (CTA)

Marketers use email marketing as a tool to create impulse buying. They present a mouthwatering offer to a segment with a Call to Action (CTA). For example, an email would say “Ray Ban sunglasses are available for a Flat 50% discount for the next 24 hours”, accompanied with a “Buy Now” button.

Since the sender is tracking the email constantly, it gives him a fair idea on his follow up plans too. Also, if a receiver likes what he reads, and wants to respond back, he can conveniently reply to the sender.

7. Emails are easy to create

Email marketing doesn’t require a team to create content or to send it across. Most of them use plain text to create successful campaign recommending that the content is what matters the most.

However, with the availability of latest tools, fancy email templates with colours, videos, images, logos, buttons etcetera can certainly light up an email.

8. Use of emails as Newsletter subscriptions

Many brands nowadays use emails as their main communication method to update its subscribers. Most of the organizations use this to maintain relationships. It also helps in promoting events, products, services among other things. Newsletter subscription emails are a great tool for branding and engaging the people who are interested in the company.

Source: Marcabees

Original Article: http://marcabees.com/8-email-marketing-benefits-a-key-tool-for-sales-marketing/

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Digital Marketing Benefits, Search Engine Optimisation (SEO), Website Optimization

Importance of Digital Marketing & Significance of a Website

In today’s age, everything is rapidly shifting to Digital, be it smartphones, wrist watches, workspace equipment or even measurement tools. Hence, identifying Digital for marketing and advertising is the wise move, and investing time and money is the right choice for any business today.

According to the latest research, 90% people go online to seek for information or help to get an idea on any product or service. Clearly indicating the intentions of the current and the next generations. So whether you like it or not, whether you intend to have an online presence or you don’t, your business has already gone online. People are talking about you through social media and searching you on search engines.

Businessmen that ran their businesses through generation are not thrilled to make such a big alteration. Shifting decades old business to online can seem like a long and a tiring task with unnecessary risks. However, it’s not! First of all, having an online presence doesn’t mean that in-store purchases are going to fall. Online presence can only build on those sales and create more business opportunities. Secondly, it won’t seem tough if you take one step at a time, and the first time in the right direction is to create a website.

The main purpose of creating a website is to be available for the people who want to find you. As mentioned earlier, in this digital era, most of the people are likely to go online and conduct a research on the products and companies before they buy or even enter the store. Even if people don’t buy merchandise through your website, you need a website to expose your business, products or services to your potential customers.

Some businesses or brands use websites as a source for branding their business, some use it to generate sales like an e-commerce platform, and some expect to create more store walk-ins. The idea is that creating a website should have an aim, no matter what your goal is. This will help you recognize your call to action (CTA) while creating a new website, which is essential for any business.

Now that we have discussed the significance of creating a website, let’s focus on how people are going to find your website which contains all your business information, products or the services that you provide. Around 60% of website visitors come through Search Engine Optimization (SEO) and Social Media Optimization (SMO).

Search engines and social media platforms are a great source to encourage people to visit your website. However, they have certain parameters when it comes to displaying your business and your website. You can read the top 7 Ways to Make Your Website Search Engine Optimized (SEO) – Beginner’s Guide

After you optimize your website according to the search engines, here are the 5 Best Methods to Market Your Business on the Internet.

Source: www.marcabees.com

Original Article: http://marcabees.com/importance-of-digital-marketing-significance-of-a-website/