Digital Marketing Benefits, Search Engine Optimisation (SEO), Website Optimization

Importance of Digital Marketing & Significance of a Website

In today’s age, everything is rapidly shifting to Digital, be it smartphones, wrist watches, workspace equipment or even measurement tools. Hence, identifying Digital for marketing and advertising is the wise move, and investing time and money is the right choice for any business today.

According to the latest research, 90% people go online to seek for information or help to get an idea on any product or service. Clearly indicating the intentions of the current and the next generations. So whether you like it or not, whether you intend to have an online presence or you don’t, your business has already gone online. People are talking about you through social media and searching you on search engines.

Businessmen that ran their businesses through generation are not thrilled to make such a big alteration. Shifting decades old business to online can seem like a long and a tiring task with unnecessary risks. However, it’s not! First of all, having an online presence doesn’t mean that in-store purchases are going to fall. Online presence can only build on those sales and create more business opportunities. Secondly, it won’t seem tough if you take one step at a time, and the first time in the right direction is to create a website.

The main purpose of creating a website is to be available for the people who want to find you. As mentioned earlier, in this digital era, most of the people are likely to go online and conduct a research on the products and companies before they buy or even enter the store. Even if people don’t buy merchandise through your website, you need a website to expose your business, products or services to your potential customers.

Some businesses or brands use websites as a source for branding their business, some use it to generate sales like an e-commerce platform, and some expect to create more store walk-ins. The idea is that creating a website should have an aim, no matter what your goal is. This will help you recognize your call to action (CTA) while creating a new website, which is essential for any business.

Now that we have discussed the significance of creating a website, let’s focus on how people are going to find your website which contains all your business information, products or the services that you provide. Around 60% of website visitors come through Search Engine Optimization (SEO) and Social Media Optimization (SMO).

Search engines and social media platforms are a great source to encourage people to visit your website. However, they have certain parameters when it comes to displaying your business and your website. You can read the top 7 Ways to Make Your Website Search Engine Optimized (SEO) – Beginner’s Guide

After you optimize your website according to the search engines, here are the 5 Best Methods to Market Your Business on the Internet.


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Digital Marketing Benefits, Inbound Marketing

Inbound Marketing Concepts, Types of Contents & Their Benefits

Inbound Marketing - Marcabees

Inbound Marketing is the concept of attracting customers via content and interactions rather than approaching potential customers or leads. Inbound Marketing is considered to be one of the most powerful tools in marketing as a client approaches the seller rather than the other way around.

In business terminology, Inbound Marketing is a pull strategy. With the help of blogs, articles, content marketing, search engine optimization (SEO), events, social media etcetera, inbound marketing focusses on brand awareness. Using brand as a powerful tool, it intends to attract new businesses, clients and opportunities. Outbound Marketing on the other hand fights for potential customer’s attention.

With Inbound Marketing, a brand or a business doesn’t have to worry about filtering quality leads, the content itself helps in attracting quality prospects. A business or a brand doesn’t have to work hard to build trust and credibility.

In today’s era, many companies understand that content must be connected with customer’s interest in order to create an appeal in their mind. Hence, businesses are aligning their helpful and creative content with the public interest.

There are some types of content that can be used for Inbound Marketing:

  • Blogs.
  • Articles.
  • Slide Shows.
  • Videos.
  • Images.
  • Infographics.
  • Memes.
  • Reviews.
  • Testimonials.
  • Lists.
  • Case Studies.
  • FAQS (Frequently Asked Questions).
  • Newsletters.
  • White Papers.

Using these form of contents, Inbound Marketing can be effectively carried out. One of the most effective Inbound Marketing technique is to engage on social media platforms. Participating in social media contests, engaging in social media question & answers, giving your personal view about a subject can be a viral interactive experience. Social Media provides a massive audience with billions of active users checking their social profiles daily.

Another effective way is to give away a free guide. Make sure that this guide is directly related to your business. Creating an advanced and a detailed guide which is helpful boosts your credibility. Make guides thousands of words long making them a huge source of organic traffic. However, keep the guide as specific as possible, as you are trying to get a precise type of visitors. These visitors should ideally convert into customers in the near future.

Inbound Marketing is one of the best ways to grow your business. If you have not tried them yet, you should start today. There are a lot of other ways to grow a business via Inbound Marketing, and we will bring them to you in our future blogs and articles.

Source: Marcabees, a 360-degree Digital Marketing Agency, Contact-US to let us do the promotions for you.

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Digital Marketing Benefits

Digital Marketing Tips for Small Medium Businesses (SMB)

Digital Marketing is the promotion of brands and products through electronic media to represent them globally with the help of the internet.

It is the need of the hour not just for multi-national companies or big enterprises, but also for small and medium businesses (SMB). These SMB still follow the traditional ways to run their operations and marketing because they believe that Digital Marketing is for massive companies with huge revenues and not for them.

The idea of entering into an unknown territory scares the SMB community. They fear for their brand having a bad name, they will not get the ROI if they spend money and they feel that exposing themselves to the internet is not necessary.

They are comfortable in their zone because the business is running and is making adequate money to continue its operations. However, young players in the market are aware of internet’s power and influence. They are either looking to outsource these services or are managing as much as they can on their own. This gives them the competitive advantage over your business which has been present decades.

What should you do to get your business online without spending anything? Follow these steps:

1. Make Your Business Available on Google:

Ideally a business should be available on all search engine platforms, but Google has such dominance in the search engine market that just being present on Google can work well for starters.

If you have a store, mark your business on Google Maps so that potential customers can easily locate you with directions. Simply sign-up on Google and add your business using the Google Business page. Google Business page also helps in crawling your business, the type of service or products your business provides, your working hours along with the exact location with directions for the user.

Marcabees on Google

2. Choose your Social Media Platforms:

There are a lot of Social Media platforms all over the internet and everyone has their own popularity zones.

As an SMB, you must choose and pick the right platforms for your business instead of being present everywhere. If it works for you to be present everywhere, then ideally you should have a presence everywhere, but the key factor is to be active everywhere. The secret to social media success is to run your operations actively. Many businesses have social profiles everywhere and are active on some or none of them. This can be harmful, as someone might post something bad about your business or product or service and it may stay on forever.

So, choose your platforms, be active on them and engage with your target audience to grow your business on online portals.

3. Create a Website:

Creating a website might seem like rocket science to many people, but it is not that tough. Platforms like WordPress, Weebly among many other have made website creation a much simpler task.

A website gives your business an opportunity to display its products, services, ideologies, mission, vision etc. A website is your space to communicate with the rest of the world. However, you need to have a good displayed website as it is the face of your company online. You can learn from plenty of tutorials from YouTube, and individual site FAQs.

4. Be Active & Keep a Check at things:

Being active doesn’t apply to Social Media only, you need to do that all over the internet to ensure that your online reputation is healthy.

Potential customers check your business status plenty of times before even entering your shop. With the help of your website, social media presence, they might know your business inside out before even meeting you. It is vital for a business to have a good reputation in the form of good reviews and testimonials from past and existing customers.

A good review with good products and services can sell your products instantly, and a bad one will push your potential customers away and lead them right to your competitors.

5. Share your Expertise over the Internet:

Since you have been working in your business for a long time and you have an expertise over the domain, sharing your knowledge in the form of blog postings, FAQs, writing on forums, participating in online debates is a great branding activity for you and your business.

People are vocal on the internet. They don’t think twice before sharing their opinion. Therefore, if they like your views, blogs, videos or any other content, they make sure to give their thumbs up and they appreciate it.

With everything going Digital, SMB has to catch up in the race or else they will be left behind.