Online Advertisement, Video Marketing

How Influential is Video in Digital Marketing, and a Brief about TrueView Video & Bumper Ads – YouTube Ad Guide

Video Marketing has started to become one of the key tools for marketers in 2017. Experts kept insisting that video marketing is the future of content marketing, but the future has arrived. 61% of businesses have incorporated video as a marketing tool according to a recent study. The interesting fact is that 66% of these companies were not even using videos a year ago. The trend has geared up rapidly.

According to a lot of studies, visuals are much harder to forget compared to our other senses. Add animations, catchy content and they stay in a human brain for a much longer period. Video is one of the most resourceful, versatile and profitable digital marketing tool. Through video marketing, you can increase your search engine rankings, improve click through rates, boost social media content among other activities.

YouTube is the most popular video social media platforms. Popular videos organically generate millions of viewers on YouTube. This boosts their branding massively. However, not everyone can start attracting audiences, plus a business video looks to engage a particular target audience. Hence, we run video ads. Running ads on YouTube are engaging, profitable with successful conversion rates.

Some form of video advertisements is simple while others are complicated. In this blog post, we are going to put some light on TrueView Video ads & Bumper Ads.

TrueView In-Stream Ads

In these type of ads, the video ad plays before, during or after a particular video is being played. For example, if you try to watch a popular video on YouTube, an ad might appear before your popular video starts. A user can opt to skip the video after the initial 5 seconds. So in order to convert a lead, you need to engage them in these 5 seconds which will encourage them to watch further.

Charges: A Publisher has to pay when a viewer watches 30 seconds of the video (or the complete video if the duration is shorter than 30 seconds) or interact with the video, whichever comes first.

You can Skip the 40 Seconds Ad in 5 seconds

This is how the option appears after 5 seconds

TrueView Video Discovery Ads

This format promotes the video in places of discovery. This includes next to related YouTube videos, as a part of search results, or on the Home page of YouTube. The idea is that video discovery ads always invites people to click to watch the video.

So an advertiser needs to create an enticing title and description to lure them into watching the ad.

Charges: A Publisher will only be charged when a viewer chooses to watch the ad by clicking the ad (Pay Per Click).

Bumper Ads

Bumper ads are 6 seconds or shorter videos. They play before, during or after another video. In these type of ads, the viewer doesn’t have the option to skip the ad.

Bumper ads are designed to allow your content to reach more potential customers and increase awareness about the brand. This is a great way to promote precise content with an accurate call to action.

Charges: Cost Per Million Impressions (CPM). A Publisher pays each time the ad generates 1,000 views.

For epic Animated Videos & Video Marketing services, please Contact Us

Source: Marcabees, Digital Marketing Agency, Bangalore

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Online Reputation Management

Significance to Maintain an Online Reputation for your Business & 6 ORM Tips

Online Reputation Management a.k.a. ORM is about maintaining a brand name in the digital world. The reputation of your brand presented affects your business directly. In today’s digital era, with billions of users online, brands don’t have a choice to be online. They need to be online and they have to keep improving or even restoring their name in the market.

ORM counters the negative material found on the internet by either eliminating the threat or addressing it to make a business look credible and trustworthy for everyone. Ideally any business would want to be presented in a positive light with plenty of positive material.

However, there are a lot misconceptions about online reputation management. Some people and even some experts believe that just by monitoring social media, or handling public relations online can help them come out of crisis situations, while others have absolutely no idea how it can impact your business. Social media with its billions of user base is certainly a talking platform for all users, and sometimes a company even faces massive criticism on their product, service or the company itself. However, simply monitoring Facebook posts or Tweets with hashtags aren’t going to restore the balance.

A business should be online to address its customers, potential clients, stakeholders, advisors, fan base and even its pessimists. It should be open to take feedbacks and address them. Although, being open is also challenging. Being open means you need to constantly be aware of everything that is associated with your company and have the judgement on how to engage with it, and this isn’t restricted to just social media. Some critics even go out of their way to harm your reputation. Like this example below:

Marcabees - ORM Blog Image

Here are the 6 tips that you should follow as a brand:
  1. Engaging on behalf of your brand has to be very calculative. Think twice before making a move.
  2. A company needs the right person to handle this responsibility. Ideally a calm and a rational person who has an inside out knowledge about the company.
  3. Delete some feedbacks, reviews etcetera. Even report some sites if you have to. Not every material online has to be responded. Some people just want to drag your business or your product down. No rational argument will settle that. So instead of engaging, simply delete its existence.
  4. Use ORM activities to increase your visibility.
  5. Keep building your customer trust over and over again. Don’t stop thinking of it as a one-time activity.
  6. Build relationships online.

Source: Marcabees, Digital Marketing Agency, Bangalore

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Email Marketing

8 Email Marketing Benefits: A Key Tool for Sales & Marketing

Since its inception, emails have been an excellent medium to communicate business messages, acting as an official mode to connect the business community. Emails became substantially popular in the mid 1970s with the rise of computers to send out digital messages.

Email inbox is the first thing that anyone checks after entering their respective workplace. Hence, it became a popular intermediate for marketers and salesmen, especially in the B2B industry. Marketers and Salesmen started using emails for sales pitches, marketing brands, product launches, advertisements, product demo, spreading awareness among plenty of other things.

Here are some of the benefits for using emails as a medium of communication:

1. Low Cost

Traditional ways to send out communications via posts, or printing out flyers, banners to advertise are much more expensive options compared to sending out emails. Emails are sent for absolutely free of cost.

2. Global Communication

Emails have no geographic boundaries. They have the ability to reach anyone in the world with an email address and an internet connection. This is a massive reach, and is explored efficiently for conducting businesses globally.

3. Email Tracking

One of the key benefits of emails for sales and marketing is that it can be tracked. With plenty of new software today, a sender can easily track the open rate, conversion rate and the click through rate of an email sent.

4. Fast & Precise Communication

Emails reaches the receiver or receivers instantly. This is an outstanding feature for running marketing campaigns, where the marketers intend to create urgency on impact.

5. Bulk Emails

You can send the same message in form of an email to a bunch of people. One of the key features for marketers when they are running a campaign. Marketers can send out the promotional template to thousands of people at the same time. For sales, the same pitch deck for example can be sent to all your existing and potential customers using the bulk email option.

To create attractive email templates, and to send out bulk emails effectively, I would personally recommend MailChimp as an email marketing tool.

6. Convenient Call to Action (CTA)

Marketers use email marketing as a tool to create impulse buying. They present a mouthwatering offer to a segment with a Call to Action (CTA). For example, an email would say “Ray Ban sunglasses are available for a Flat 50% discount for the next 24 hours”, accompanied with a “Buy Now” button.

Since the sender is tracking the email constantly, it gives him a fair idea on his follow up plans too. Also, if a receiver likes what he reads, and wants to respond back, he can conveniently reply to the sender.

7. Emails are easy to create

Email marketing doesn’t require a team to create content or to send it across. Most of them use plain text to create successful campaign recommending that the content is what matters the most.

However, with the availability of latest tools, fancy email templates with colours, videos, images, logos, buttons etcetera can certainly light up an email.

8. Use of emails as Newsletter subscriptions

Many brands nowadays use emails as their main communication method to update its subscribers. Most of the organizations use this to maintain relationships. It also helps in promoting events, products, services among other things. Newsletter subscription emails are a great tool for branding and engaging the people who are interested in the company.

Source: Marcabees

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