Digital Marketing Benefits, Search Engine Optimisation (SEO), Website Optimization

Importance of Digital Marketing & Significance of a Website

In today’s age, everything is rapidly shifting to Digital, be it smartphones, wrist watches, workspace equipment or even measurement tools. Hence, identifying Digital for marketing and advertising is the wise move, and investing time and money is the right choice for any business today.

According to the latest research, 90% people go online to seek for information or help to get an idea on any product or service. Clearly indicating the intentions of the current and the next generations. So whether you like it or not, whether you intend to have an online presence or you don’t, your business has already gone online. People are talking about you through social media and searching you on search engines.

Businessmen that ran their businesses through generation are not thrilled to make such a big alteration. Shifting decades old business to online can seem like a long and a tiring task with unnecessary risks. However, it’s not! First of all, having an online presence doesn’t mean that in-store purchases are going to fall. Online presence can only build on those sales and create more business opportunities. Secondly, it won’t seem tough if you take one step at a time, and the first time in the right direction is to create a website.

The main purpose of creating a website is to be available for the people who want to find you. As mentioned earlier, in this digital era, most of the people are likely to go online and conduct a research on the products and companies before they buy or even enter the store. Even if people don’t buy merchandise through your website, you need a website to expose your business, products or services to your potential customers.

Some businesses or brands use websites as a source for branding their business, some use it to generate sales like an e-commerce platform, and some expect to create more store walk-ins. The idea is that creating a website should have an aim, no matter what your goal is. This will help you recognize your call to action (CTA) while creating a new website, which is essential for any business.

Now that we have discussed the significance of creating a website, let’s focus on how people are going to find your website which contains all your business information, products or the services that you provide. Around 60% of website visitors come through Search Engine Optimization (SEO) and Social Media Optimization (SMO).

Search engines and social media platforms are a great source to encourage people to visit your website. However, they have certain parameters when it comes to displaying your business and your website. You can read the top 7 Ways to Make Your Website Search Engine Optimized (SEO) – Beginner’s Guide

After you optimize your website according to the search engines, here are the 5 Best Methods to Market Your Business on the Internet.

Source: www.marcabees.com

Original Article: http://marcabees.com/importance-of-digital-marketing-significance-of-a-website/

Digital Marketing Benefits, Search Engine Optimisation (SEO), Website Optimization

7 Ways to Make Your Website Search Engine Optimized (SEO) – Beginner’s Guide

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Creating a website in this digital era is an absolute necessity. It is a great branding tool to market your business. A website serves as a cost-effective advertising platform that provides global exposure and is accessible from a lot of digital devices.

A website has to be optimized according to search engine parameters to rank better with search engines like Google, Yahoo! & Bing. Let’s take a closer look at the 7 Ways to Make Your Website Search Engine Optimized (SEO)

1. Content

Good content is the most precious asset on a website. The use of words and the way the content narrates your business and products/services is a vital part of your website’s presentation. Search Engines likes Google, regard content as one of the key ranking parameters through their algorithms.

Your website can rank among the top 3 searches or can be blacklisted from search engines based on the content displayed on the website.

2. Allocating Keywords

Keywords are the highlighted words from your website’s content. Good keywords define your business, products/services, mission, vision etcetera. Over the years, webmasters have used keywords as a parameter for their success on search engines. If companies rank according to their target keywords, they are assumed to be successful with their SEO activities.

However, some webmasters have tried to stuff keywords to gain an edge over the competitors and have failed greatly. Keyword stuffing is a fatal activity and can result in bad rankings.

3. Meta Tags

Meta Tags explains a page’s content through snippets of texts. Meta Tags are only present in the page’s code. Meta Tags feed information to search engine bots when they crawl your website. Meta Tags help search engine crawlers greatly to determine what a webpage is all about.

Adding Meta Tags to your website’s code is absolutely necessary to rank better on search engines.

4. URL Allocation

While creating a website, web developers create URLs for each and every page of the website. These URLs are also tracked closely by search engine bots. Like Meta Tags, these URLs also describe the webpage’s information in brief.

Hence, you have to be very careful while allocating URLs, because if you suddenly change the URL, search engine bots gets confused and identify the webpage for content duplication.

Make sure that there are no broken links on your website (broken links are common with e-commerce websites). Also, be careful while you are internally linking URLs.

5. Site Speed

The speed at which a webpage opens is site speed. Search engines do love sites that open quickly in ideal circumstances. Site speed heavily depends on your server’s response time. JavaScript and CSS also play an important role to create a website with a fast average site speed.

6. Setting up Analytics

Different search engines provide different web analytics tools to track, analyze and report your website’s functionalities. Google Analytics is one of the most popular tools used by webmasters along with Bing Webmaster Tools and Flurry Analytics.

These tools are a great way to get useful insights for your website. They can determine your site speed too along with real time update on the website visitors, their location, traffic source among plenty of other insights.

7. Social Media Profile Linking

Having a social media presence is essential in today’s era. With billions of users, social media provides the perfect platform to increase your business’ visibility. And therefore, it is also crucial to link your social media profiles to your website. This creates a strong backlink to your social profiles and to your website.

To-Do List to create a website Image

Conclusion

So these were the 7 Ways to Make Your Website Search Engine Optimized (SEO). There are some other methods and plenty of tools available to enhance your SEO strategy too. You can Contact-Us if you have any queries, we would love to help you out!

Original Article: http://marcabees.com/7-ways-to-make-your-website-search-engine-optimized-seo-beginners-guide/

Social Media

A Peek at Google+, Tumblr and Reddit & Rise of Smartphones in the Social Media Market

Social Media with its concept of launching websites and mobile applications which empower the users to create and share content has taken apart traditional marketing.

Social Media rose to new heights since the inception of smartphones. The fast development of mobile technology, especially the scale and the speed with which it gets used for interacting, networking and sharing information has played a vital role in influencing social media.

The impact of smartphones on social media can clearly be witnessed with the rise of mobile applications developed to serve the mass audience. Every social media platform has launched a mobile application, and research suggest that activities on the smartphone via the apps outnumber the desktop and the laptops by a decent margin.

The rise of smartphones has made sure that the social media market expands much more rapidly than it was predicted in the early 21st century. We have already covered a lot of the popular social media platforms in our previous blog posts. Let’s shed some light on these platforms too:

Google+

Operated and owned by the Search Engine giant Google, Google+ provides basic social media services to allow users to display a profile picture, an about section to express their views, cover picture, work history, interests, among other things.

The unique point about Google+ is its “Circles”. Circles is the main feature of the social media platform. Users can organize people into groups using Circles to share posts. Users can specifically share private content to a particular group. For example, a Circle of family members where you can just share that content with them rather than making it available for your other contacts.

One major advantage marketers see in Google+ is that it is a great source for SEO (Search Engine Optimization). Hence, marketers tend to conduct a lot of ranking activities through Google+ posts, and the results are positive. Google+ posts tend to rank much higher on the search results compared to social bookmarking and article submission platforms.

Tumblr

Tumblr is a microblogging social media platform. Tumblr is owned by the search engine Yahoo. Users can write and share short blogs and can include multi-media.

Similar to Google+, Tumblr also boosts your SEO. The blogs uploaded on Tumblr are visible and available directly on the web. Tumblr posts gets indexed by search engines, which helps visibility and rankings. You can also interlink your Tumblr blogs to Google Analytics and monitor the traffic.

According to a research, 50% of Tumblr users are below the age of 25. This is a great statistic for businesses who targets this age group.

Reddit

Reddit is a social news aggregation, discussion and a web content rating social media platform. Reddit’s members can submit content in the form of text posts or direct links.

Content entered on Reddit are organized into areas of internet called Subreddits. Subreddits are basically topics such as television, books, music etc.

Reddit’s slogan “The Front Page to the Internet” is literally true as many discussions, and direct links posted are highly admired by the search engine crawlers. Hence, they have a better ranking on search engines.

Google+, Tumblr, Reddit and many other social media platforms have launched mobile applications after witnessing the rise of smartphones sales globally. As the research suggest, content shared on smartphone to social media already overtook desktop and laptops in recent years.

Google+ Tumblr & Reddit Apps

Source: Marcabees, a 360-degree Digital Marketing Agency, Contact-US to let us do the promotions for you.

Article Link: http://marcabees.com/a-peek-at-google-tumblr-and-reddit-rise-of-smartphones-in-the-social-media-market/